Cover of 'Pop!: Create the Perfect Pitch, Title and Tagline For Anything' by Sam Horn

Review of POP! by Sam Horn

  POP! Create the Perfect Pitch, Title and Tagline for Anything by Sam Horn (Perigree, 2009) offers an easy-to-follow road map on how you can sell your idea or brand in 60 seconds or less. The basic idea of POP! is that by completing a series of mental exercises you will be able to better market your idea in…

Bob Woodward 'Plan of Attack'

Bob Woodward ‘Plan of Attack’ (book review)

Bob Woodward’s Plan of Attack is a must-read for students of government, and is an invaluable source of information on how the Iraq war was formulated and put into action. Through interviews with all of the principals (including a three and a half hour interview with George W. Bush), Woodward constructs an intimate portrayal of…