Cover of 'Pop!: Create the Perfect Pitch, Title and Tagline For Anything' by Sam Horn

Review of POP! by Sam Horn

  POP! Create the Perfect Pitch, Title and Tagline for Anything by Sam Horn (Perigree, 2009) offers an easy-to-follow road map on how you can sell your idea or brand in 60 seconds or less. The basic idea of POP! is that by completing a series of mental exercises you will be able to better market your idea in…